Preben joined the DKUK Board 2018.

He is the Founder & CEO of HotelSwaps, an innovative hotel reservation system where hotel owners and operators trade unsold rooms with other hospitality professionals based on the HotelCoin digital currency.

Preben acts in parallel as an advisor for Verlinvest, a Belgian private investment fund where he advises on investments in the hospitality sector. Preben also serves on the board of Armonea, one of Europe’s largest developers and operators of elderly care facilities.

Prior to HotelSwaps, Preben was Chairman & CEO of NorthCourse, a global advisory services company of Wyndham Worldwide. Within Wyndham Worldwide, Preben earlier held the role as President and CEO of Group RCI in Europe and Middle East. Preben’s background also includes experience as Vice President Head of Marketing Strategy for JPMorgan’s Asset Management and Private Banking business in EMEA, Vice President Loyalty & Rewards for American Express in Europe, Marketing Director for Club Med and 6 years with IBM in Denmark.

He holds a Master of Science in Economics from the Copenhagen Business School and an MBA from IMD in Switzerland.



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