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Advertising to children – the impact of getting it wrong

29 March 2023
Member events

Learn about the CAP rules on media placement of age-restricted ads

Date
29 March 2023
Time
12:00 – 13:00
Venue
Online webinar
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Price
Free

According to the ASA, 93% of 11-17 year olds have a personal account with at least one of the major social media platforms. As the scope to advertise to children increases, regulators are clamping down to seek to protect children from misleading, harmful or offensive adverts.

This webinar will be of particular interest to brands who need to be aware of the CAP Code rules on media placement of age-restricted ads, and should consider the impact of the Online Harms Bill and GDPR when advertising to children or working with child influencers

In this webinar we will discuss:

  • The ASA 100 Children Report
  • The Online Harms Bill
  • Top 5 consideration when advertising to children:
  • General rules on advertising to children
  • Promotions directed at children
  • ASA guidance on age restricted ads
  • Using the personal data of a child
  • Contracting with children
  • The impact of getting it wrong

Please send any questions directly to Iona Silverman and Paul Taylor or add them when you register.

  • Speakers

Iona Silverman, Partner

Paul Taylor, Senior Associate

Freeths is a highly valued corporate member of the Association. Please visit their company profile.