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Customer Journeys & Data Visualisation: How to map customer journeys to improve customer experiences

9 February 2023
Member events

Learn more about customer journeys and data visualisation from Business Intelligence Director, Jens Hagbard Grønkjær

9 February 2023
15:30 – 17:30
21-33 Great Eastern St
United Kingdom
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Company success and growth now more than ever hinges around how a company deals with its customers. Customers today make other demands than before. They expect a coherent customer experience – from start to finish. But how do you investigate and document your customers’ journeys and experiences with your brand, service, and products? And how do you use the insights to design customer trips that hit the spot?

What you get from the seminar:

  • Why you should work with data visualisation
  • How to work with a BI dashboard and how to use it daily
  • Map each step your customers go through in engaging with your company
  • Choose the right strategy, steps and focus when mapping your customer’s journey
  • Gather data and use this data in creating a good customer experience
  • Detect gaps between the desired customer experience and the one received

Who is speaking?
Jens Hagbard Grønkjær – Business Intelligence Director
Jens has many years of experience as a department manager and through this, he has gained great experience and joy in inspiring, coaching and guiding employees. His primary work today is as a department manager and project manager for the implementation of larger solutions. In his work with Business Intelligence, he has acted in various roles both as project manager and architect, as well as developer of the actual Datawarehouse, Data Marter and cubes.

Who is the seminar for?
The seminar is for CMOs, CEM and CRM managers as well as other marketing professionals who wish to increase the impact of their marketing activities.

Novicell is a highly valued corporate member of the Association. Please visit their company profile.