Home | Events | Freeths: Sustainability with substance webinar – know your risk in relation to environmental claims

Freeths: Sustainability with substance webinar – know your risk in relation to environmental claims

29 September 2022
Member events

Businesses are facing pressure to consider sustainability in all areas of their supply chains.

Date
29 September 2022
Time
12:00 – 12:45
Venue
via Zoom
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Given the environmental crisis that our planet is facing, there is huge political and consumer pressure on all businesses to ensure their operations are as sustainable as possible. Whether in manufacturing, packaging, or transport – this is an issue that affects every step of the supply chain.

Consumers want to buy “green” products, but regulators require brands to ensure environmental claims made in marketing, advertising and on packaging are clear, do not mislead and can be substantiated.

In this webinar, we will discuss:

  • Trends in environmental claims (including changes in terminology)
  • The rules in the UK – what you can do, what you can’t do and the grey area in between
  • Examples of brands who have got it right, and common pitfalls to avoid
  • What certification marks are and how your brand can use them
  • Practical considerations all brands should be aware of

Freeths is a highly valued corporate member of the Association. Please visit their company profile.