13 March 2018
DKUK events

This Industry Briefing highlights how Danish companies can not only break into this lucrative space, but (more importantly) thrive in the highly competitive UK market.

13 March 2018
14:30 – 17:30
Mathys & Squire
View the map

The UK is a high-value food and beverage market with a large customer pool. The UK is also home to many blue-chip food and beverage manufacturers requiring high quality, cutting-edge ingredients.

Intellectual Property law firm Mathys & Squire will be joined by industry experts (EBS, Giant Peach) and UK government (Public Health England, Department for EInternational Trade) to provide guidance on:

  • Establishing a foothold in the UK market;
  • Current trends and regulations;
  • Gaining an edge over established competitors; and
  • Avoiding commercial pitfalls.


14.30 Registration

14.45 Welcome by Industry Briefing Host: Mathys & Squire LLP

  • The current state of the UK food and beverage market, and how to gain a competitive edge:
  • Jamie Methuen, Public Health England 
  • Hans Monberg, Department for International Trade
  • Martin MacLean and David Hobson, Mathys & Squire 

15.35 Market access:

  • Martin Williams, EBS Ltd 
  • James Read, Giant Peach 
  • Andrew Little, Food Matters Live
  • Deanne Lintorn, DKUK 

16.45 Beer/Drinks and Networking

17.30 End of Programme.

  • Speakers
  • Attending Companies
  • Target Audience

Jamie Methuen, Senior Business Development Manager, Public Health England

Jamie is based in Bristol representing the Health Improvement Directorate across the country and internationally, and is responsible for helping the directorate  identify external income opportunities and develop propositions to meet market needs.  Day to day, he is involved in commercial strategy, intellectual property management, customer negotiation and contract management.

Jamie has an MSc in Air Transport Planning from Loughborough University and spent the early part of his career developing regional airline services between the South West and North East. He gained experience in business development while working in medical devices, healthcare and defence companies including GSK, Smith & Nephew, Johnson & Johnson, and Airbus.

He joined the NHS as a business development manager in 2009 and following a secondment to  PHE in 2014 has been with the business development team since June 2015.

Martin MacLean, Partner, Mathys & Squire

Martin has been providing IP advice to the food and drink industry for over 15 years, with clients ranging from household names such as PepsiCo, Quaker Oats, and Warburtons, through to SMEs and start-ups. Examples of technical subject-matter include granola and snack-foods,  colour-stabilised drinks, corn milling and puffed grain processes, low-cal naturally-sweetened drinks, and sterol-fortified beverages.

David Hobson, Managing Associate, Mathys & Squire

David works with UK and overseas clients protecting their food, beverage, and packaging inventions.  David has represented some of Europe’s biggest food and food ingredient companies, including Warburtons, DuPont Nutrition Biosciences, and Plant Biosciences.  Much of David’s patent work has focused around enzyme biotechnology, including its application in the food and pharmaceutical industries.  He has also represented clients specialising in the field of probiotics, prebiotics, and food supplements. 

James Read, Founder, Giant Peach

Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside. James is a passionate entrepreneur with a wealth of creative and technical knowledge, he leads his team with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability at it’s core.

Giant Peach deliver website projects that generate results, working with brands that already do good things the Giant Peach team use their expertise in all things digital to help their clients make an even bigger difference.

Martin Williams, Managing Director, European Business Solutions

Martin Williams has been working with foreign owned companies in the UK for over 30 years. In 1991 he developed the concept of European Business Solutions (EBS) which provides administrative and operational support exclusively to foreign owned businesses setting up and operating in the UK market.

Martin is a Chartered Accountant and has spent his working life in marketing and sales orientated businesses. He has a deep practical understanding of the issues which face foreign business setting up in the UK, and can suggest realistic and cost effective solutions to these questions.

Martin’s company EBS, together with the University of Warwick Science Park, are the founding partners in the UK Market Access Program. The UK Market Access Program is a partnership between private enterprises and supported by UK Trade and Investment and local inward investment teams. Altogether the program has helped over 100 businesses form and over 50 physically locate in the UK. This underpins the ability of the team to offer a resourceful service, minimising risk for companies wishing to enter the UK market.

Aalborh University

Arotek ApS

Belfast City Council

Berlitz International

British Chamber of Commerce in Denmark


EBS – European Business Solutions Ltd

Efact – Alfa1lab

Embassy of the republic of Uganda


Food Matters Live




Giant Peach

Inception Ltd.



IPM Global Mobility

LICenergy Ltd

Mathys & Squire LLP

Ministry of Foreign Affairs, Denmark




PS communication

Public Health England


Royal Danish Embassy in London


The British Embassy in Denmark and their Department of International trade

The Danish-UK Association

University of Queensland


  • DKUK members and extended Network 
  • Open for all interested from Danish/UK/International Food industry 
  • Food industry Related businesses
  • Food industry Investment/finance businesses 
  • Danish/UK/International Food manufacturers
  • Ingredient Companies

This event is organised with Mathys & Squire, Food Matters Live, European Business solutions & The British Embassy in Denmark and their Department of International Trade and The British Chamber of Commerce in Denmark – All highly valued members of the Association.