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Seminar: Customer Journey Mapping

27 September 2023
Member events

Learn how to map customer journeys to improve their experience.

27 September 2023
15:30 – 17:30
Novicell UK
21-33 Great Eastern Street
United Kingdom
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Novicell is pleased to invite you to their Customer Journey Mapping seminar on Wednesday 27 September, taking place at their office in the heart of Shoreditch, London.   

Business successes and growth can hinge on customer engagement – the seminar focuses on customer journey mapping and, by placing the customer at the heart of what your business does, how it can empower you to stay competitive in the digital landscape. 

During the seminar, Novicell will plot and document your customers’ journeys and experiences with your brand, service, and products.  

By using expert insights, they can help design journeys that will make a customer come back time and again to engage with your brand.  

So, if you want to get to know what makes your customers tick or are curious as to how to improve retention, Novicell’s customer journey mapping seminar is for you.  

What you will get from the seminar

  • Why working with data visualisation is key
  • How to make daily use of a BI dashboard
  • Map the customer touch points when engaging with your business
  • Choose the right strategy and steps to help you focus when mapping your customer’s journey
  • Use data to determine an ideal customer experience
  • Detect gaps between the desired customer experience and the one received
  • Agenda & Timeline
  • Audience

15:30 – 15:45

Arrival & welcome at Novicell

The seminar will start with a warm welcome at their Shoreditch office, with snacks and drinks provided!

15:45 – 16:30

Guest speaker w. Jens Hagbard Grønkjær, Business Intelligence Director at Novicell

Jens has many years of experience as a department manager and has gained a wealth of experience inspiring and mentoring colleagues and peers. 

Today, Jens is a department and project manager for implementing larger tech solutions. In his work with Business Intelligence, he has acted in various roles both as project manager and architect, as well as developer of Datawarehouse, Data Master and cubes.

16:30 – 17:30


An opportunity to digest the insights from Jens, network with other attendees and enjoy further refreshments!

The seminar is for CMOs, CEM and CRM managers, and other marketing professionals who wish to increase the impact of their marketing activities.

Novicell is a highly valued corporate member of the Association. Please visit their company profile.