BoConcept was born in Denmark in 1952, and is today a premium retail lifestyle brand, with close to three hundred stores in over sixty countries.
BoConcept designs, produces and sells contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces. They also help our customers create a personal home with their comprehensive in-home or store interior design service.
History: Danish design since 1952
In a sleepy town in 1950s Denmark, a pair of young cabinetmakers stand at the entrance of their new factory. They’re proud. The space may be modest in size but it is perfectly formed; all painstakingly built by their hands.
Just two years earlier, Jens Ærthøj and Tage Mølholm began their furniture business in the hot summer of 1952. Then, their only company was skill and youthful determination. Now, they are walking in with four employees, a growing list of orders and the satisfaction of a pursued ambition: to introduce quality Danish furniture to a broader audience.
Meeting that demand while maintaining such high standards of quality required a pioneering spirit. They would have to combine their traditional craftsmanship with Denmark’s wave of late industrialisation. Machines were now more affordable, efficient and accurate. Investing wisely would speed up production and keep costs low, without compromising the quality the customers loved.
Jens and Tage stood on the principles that made Danish design admired around the world. Simplicity, craftsmanship, elegant functionality and quality materials. That year, those values were seen in the smooth movement of the company’s popular extendable teak dining table. While their belief in the pared-down aesthetic of Danish Functionalism would be brought to life in the accompanying dining chair, designed by architect, Arne Wahl.
Joining those tenets with Jens and Tage’s innate business acumen, was a recipe for well-crafted success. Just eight years later, they moved to a new 1300 square metre premises. There, the company grew, evolving from manufacturer to retail chain. From a small firm to Denmark’s biggest and most global furniture brand, with close to 300 stores in over 60 countries – and counting.
BoConcept’s headquarters sit on the same location we acquired in 1962 – an analogy to the brand: design excellence rooted in heritage with a keen eye to the future. It’s how Jens and Tage worked then. It’s how they always will.
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